Elevated the Cooper Hewitt Smithsonian Design Museum's online shop with a modern e-commerce experience that reflects the institution's world-class design legacy.
We audited the entire storefront to identify and map out drop-off points in the customer journey, isolating navigation bottlenecks and visual friction.
Redesigned and optimized the home page, product page, and collection page. We elevated the user experience with fluid layouts while strictly maintaining their world-class brand reliability and heritage.
Fixed the header navigation to ensure a highly consistent and intuitive site-wide browsing experience. We also simplified the backend setup, making navigation structures far easier for the client's internal team to manage.
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