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All Case Studies Cooper Hewitt

Reimagining Digital Museum Commerce

Elevated the Cooper Hewitt Smithsonian Design Museum's online shop with a modern e-commerce experience that reflects the institution's world-class design legacy.

1
Analysis

Analyzing the Customer Flow

We audited the entire storefront to identify and map out drop-off points in the customer journey, isolating navigation bottlenecks and visual friction.

2
Design

Optimizing Core Templates

Redesigned and optimized the home page, product page, and collection page. We elevated the user experience with fluid layouts while strictly maintaining their world-class brand reliability and heritage.

3
Development

Header Navigation & Management

Fixed the header navigation to ensure a highly consistent and intuitive site-wide browsing experience. We also simplified the backend setup, making navigation structures far easier for the client's internal team to manage.

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