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All Case Studies GIR

Premium Kitchenware, Premium Experience

Built a high-converting Shopify storefront for GIR's silicone kitchen tools, combining bold product photography with a seamless checkout flow.

1
Migration

Re-platforming to Shopify

Moved GIR's entire e-commerce infrastructure from Magento to Shopify. This eliminated legacy performance overhead, improved website stability, and established a modular base for rapid development.

2
Rebranding

Building a Premium Online Store

From humble beginnings, we completely re-branded and custom-designed their online store. The new visual identity highlights their award-winning, platinum-grade silicone kitchen tools with bold, appetite-driven product imagery.

3
Scale

Multi-Channel Expansion & Massive Sales

Optimized high-volume checkout flow and conversion rates, preparing the site to handle massive viral sales spikes (including features on Good Morning America). The platform successfully scaled to support retail integration across Target, Macy’s, Costco, and Amazon.

4
Acquisition

Acquisition by Pattern Brands

The scale, conversion velocity, and robust Shopify setup we implemented helped position GIR for a successful acquisition by leading brand holding group Pattern Brands in June 2021.

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